Core Job Responsibilities

CAMPAIGN DEVELOPMENT

· Lead planning and development of plans for marketing campaigns.

• • Drive marketing efforts focused on volunteer recruitment, philanthropy, and community engagements.
  • Plan and implement marketing campaigns for volunteer recruitment, philanthropy and community awareness that meet and exceed objectives and goals. Campaigns may include events, digital advertising, social media, email, content, paid media and more.
  • Collaborate with philanthropy, volunteer recruitment, program, and operations staff to ensure marketing efforts support organization goals.
  • Assist with digital advertising and media buys and manage relationships and deadlines.
  • Manage platforms such as online giving and event management.

CAMPAIGN EXECUTION & REPORTING

· Manage campaign execution and reporting for campaigns and ongoing/daily activities.

• • Lead execution of campaigns in collaboration with VP, Marketing and assistance from Event & Campaign Coordinator.
  • Manage budget for campaigns. Ensure that they are progressing and meeting goals.
  • Assist VP, Marketing with data and reporting that evaluate if objectives are being met and ways to improve.
  • Manage metrics for social media and other digital advertising.

COLLABORATE & ENGAGE WITH EXTERNAL AND INTERNAL PARTNERS

• Generate interest and energy around campaigns by creating and implementing a project plan including marketing, logistics, budgets, and follow-up to ensure success.
• Build strong and effective relationships with agency staff.
• Mentor and motivate team members and other contractual workers to ensure exemplary planning, execution and experiences.

Education and Experience Qualifications

· Bachelor's degree and 5+ years of marketing experience preferred.

· Knowledge of marketing (traditional and digital), sales/philanthropy, project management, and communications.

· Knowledge of sponsored social media, SEO, SEM and other digital advertising channels.

· Knowledge of computers and relevant software applications.

· Experience in non-profit sector helpful, not required.

· Regular access to a reliable car, valid driver's license, and insurance

· Proven project planning and management skills; able to manage multiple key projects simultaneously

WORK ENVIRONMENT/PHYSICAL REQUIREMENTS

Routine office environment. Flexible work hours to meet requirements/deadlines.

· Technology/computer skills needed. Proficient in the following platforms: MS Office Suite (specifically Word, Excel, & Teams); Outlook, & Zoom

· Digital platform skills desired: Email Distribution, Social Media Scheduling, Canva

· Flexible work hours to meet the needs of schools, team members and community leaders/organizations including nights and weekends.

· Must have car, valid driver's license, and meet state required automobile insurance minimums

COMPUTER SKILLS REQUIRED

· MS Office Suite-Word/Excel/PowerPoint

· Marketing Automation Platform(s)

· Customer Relationship Management Platform(s)

· Google Analytics

· Social Media - Facebook, Instagram, LinkedIn